About this time of year, every year, many Lafayette business customers go into the ‘wait till next year mode.” There are some that are proactive and already have plans in place for the new year. But, a vast majority have put it off until “after the holidays.” Most people really don’t want to be bothered thinking about “next year” since its so far away. In reality, it’s sitting on our door step. What will most like happen is, it will be February before begin to make plans and March before we implement them – by then 1/6 of the year’s opportunities will have passed. Don’t be that person!
Being thinking about the things you did well this year and want to build on for the new year. Do more of what worked. Then make a separate list of things you attempted that were complete failures or had less than stellar results. Look for ways to change or eliminate waste. Third, we suggest thinking about your best customers and how you are currently reaching them and influencing their purchasing plans. Fourth, take a look at what your brand name stand for – what does it mean – to current customers and future customers? Lastly, consider your communication strategy. Does everything you do accurately portray your brand in a positive light? Is it reflective of the consumer experience? These are the questions I would pose to you if we were having a discussion about what your new year could look like.
Do one last exercise, one which has served me well over the years. I call it, “What’s on my Shelf?” Don’t confuse this with elf on a shelf, as hopefully we don’t have to see that guy again until next Christmas. No, this one is looking at your own array of opportunities, or things on your shelf, that you are no longer using. If you didn’t touch it this year, perhaps it is something to let go of in the year ahead?
Look for new Lafayette advertising opportunities or look to enhance existing opportunities to have a clear communications strategy. One that is clear, concise and incapable of being misunderstood. Remember, it is not enough to communicate to be understood, we must strive to communicate in a way in which we can never be misunderstood. Look for vendors, suppliers and partners to help you achieve your new year Lafayette advertising goals. Talk to people who are experts in making this happen. Not sure where to start? We can help. Call my direct line 765-637-2143. We will be happy to schedule a time to help you plan your new year to be more successful than the past.
Neuhoff Media Lafayette
Certified Radio Marketing Expert