Sir Isaac Newton was born on Christmas Day, 1642. To many, he is the father of modern science. He was responsible for the modern thought processes surrounding a good many things, among them calculus, optics, mechanics, gravity and motion.
Newton’s first law of motion is generally stated as “every object persists in and state of rest or uniform motion, in a straight line, unless it is compelled to change that state by forces impressed upon it.” In short, objects at rest tend to stay at rest, while objects in motion tend to stay in motion.
As I look back on my last 15 years of discussions, at this time of year, all involve the same topic of conversation, Sir Isaac Newton’s first law of motion. Ironically, he was born on Christmas and probably stayed in motion his entire life. During the holidays, most Lafayette businesses slow down and wind down. What Newton knew way back in the 1600’s was slowing and stopping leads to slowing and stopping, completely. Once he stopped, it would take twice as much effort to get restarted.
Conversely, he knew that if he stayed in motion, it was easier to stay in motion. We end up having the same conversations every year around this time. Talking to Lafayette businesses about putting their plans in motion for the next year, in this case 2020, the common response is “I want to wait until after the holidays.” Translation, I want to rest a while before dealing with the reality of next year.
The problem with this process, and we see it every year, is businesses at rest tend to stay at rest. Once you step out of the marketplace, it just as easy to stay out. Meanwhile, those Lafayette businesses that stay in motion through the holidays find that their next year gets slightly easier. They did not have to restart their efforts.
As holidays come and go, let us remember the law of Sir Isaac Newton. Objects in motion tend to stay in motion. Keep your Lafayette business in motion through the season so your push in to 2020 is much easier than starting from a full stop.
Not sure what to do or how to stay in motion, we can help. Call my direct line, 765-637-2143 or send me an e-mail firstname.lastname@example.org. We can schedule a time to discuss your situation and how to apply “what is working, right now,” to your business situation.
Neuhoff Media Lafayette
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