I write a lot of advice articles for Lafayette sales professionals. I enjoy it, as it gives me a creative outlet for ideas. Because of this, I also read a lot of other people’s writing. And I don’t always remember what I found what, but I save things that make sense to me. Here is a list I saw in a business magazine, a while back, about small business success.
1. Nobody cares about you or your company until you give them a reason.
2. Luck will be a big part of your success.
3. Sales solve everything. EVERYTHING.
4. If you employ a friend or family member, it probably won’t end well.
5. Working throughout the night is totally unnecessary. Rookies thinks it makes them look dedicated.
6. Networking IS working, and totally worthwhile. The old adage stills hold true, “It’s not what you know, it is who you know.
7. Sales solve everything. EVERYTHING.
8. “It’s more likely than not that you’re not a billion dollar company. It’s OK.
10. You’re never going to build your business on word of mouth and press. Always talk about “real” customer acquisition using proven marketing methods.
9. Sales solve everything. EVERYTHING.
10. Testing everything as quickly and as inexpensively as possible sometimes gives you a false positives (and false negatives).
11. Hard decisions never become easier. But, they are part of your responsibility, so make them.
12. Sales solve everything. EVERYTHING.
13. There will always be someone more successful than you, it’s OK to be jealous. Especially if it drives you harder.
14. Sales solve everything. EVERYTHING.
15. If you find success, there will always be someone trying to knock it down.
16. There are going to be stretches where you feel you’ve lost your passion and interest. This is normal. Every business owner goes through it.
17. Sales solve everything. EVERYTHING.
18. If you have 10 problems and one of them is sales, you only have one problem.
19. Sales solve everything. EVERYTHING.
I noticed a long running theme in this list. If you can sell something, it solves everything. However, interwoven in the common theme are a couple of gems we can help you with. One is nobody will care about you until you give them a reason. The most cost effective way to do this, since we don’t make house calls any more, is advertising. Two is you are never going to build your Lafayette business on word of mouth. Real customer acquisition comes through proven marketing methods. Advertising is a proven marketing method. Whichever vehicle you choose as an outlet, advertising can, when done properly, cast a wider net for you and your Lafayette business.
Testing everything as quickly and inexpensively as possible can lead to false positives and negative. At the heart of this statement is the idea of how long it takes someone to visit you for the first time, now. From the time they have a problem until the time they get to you, what is that gap? If that is 60-90 days like the auto industry or 6-12 months like buying a house, no amount of advertising is going to move that time line up. It will just cast a wider net. Mange your expectations accordingly.
Need to cast a wider net. We can help with that. Call me, direct, at 765-637-2143 or send me an e-mail email@example.com. We can schedule time to discuss your situation and look at some options to increase awareness and get more Lafayette consumers to call you, visit your place of business or go to your website.
Neuhoff Media Lafayette
Certified Radio Marketing Expert